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CQAA October 2017 Speaker Program: Designing a Comprehensive QA Roadmap

  • 25 Oct 2017
  • 2:00 PM - 4:00 PM
  • Ulta Beauty 120 S Riverside Plaza, 15th Floor Chicago, IL 60606


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Designing a Comprehensive QA Roadmap

Beth Wisdom, Ulta Beauty

About the Topic

Your senior leadership just asked you to develop and implement a multi-year QA Roadmap to align more with agile processes, reduce cost, and increase overall capability maturity in terms of people, process, tools. Where do you start?!

Seasoned QA leaders recognize the importance of a QA strategy – after all, it contains the guiding principles of your QA and QC operations. But what about a comprehensive QA Roadmap? How do you start? What should it include? Who should participate? How do you know if you’re in synch with your organization’s roadmap? Will my peers and leaders buy into my vision? How can I get the needed budget?

Beth Wisdom, Sr. QA Manager at Ulta Beauty will share her experience on developing and implementing a comprehensive multi-year QA Roadmap which started with understanding current capabilities and defining an end state. Learn how she was able to create the vision, gain support from her leadership as well as her team and associates, finalize a plan, and lead through change.

Key Learning Objectives
  • Leading through change
  • Strategic planning
  • Developing and Implementing a Quality Assurance Roadmap
About the Speaker

Beth Wisdom has over 30 years of experience in IT software development and delivery, the most recent 20 years were leading Quality Assurance, Performance Testing, and User Acceptance Testing teams. Elizabeth’s extensive project portfolio covers several industries including telecom (AT&T Bell Labs/Lucent Technologies), retail (FTD, Ulta Beauty), financial (Bank One), manufacturing (USG), and insurance (Bankers Life & Casualty, Hallmark Services Corp). As a QA enthusiast, Elizabeth has built and managed several high performing QA, UAT, and Performance Test teams, both onshore and offshore – with a passion for continuous improvement, process governance, metrics, and best practices. She has enjoyed speaking at STPCon, STAR, and QUEST conferences and welcomes the opportunity to network with others who are equally as passionate about QA, UAT and Performance Testing.


Ulta Beauty
120 S Riverside Plaze, 15th Floor
Chicago, IL 60606


1:30-2:00 Sign-in & Networking
2:00-2:15 Announcements
2:15-4:00 Presentation (15 minute break at 2:45)


PLEASE REGISTER BY October 21, 2017 at If you have any questions, please contact CQAA Program Director at

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